In 2005, the multinational conglomerate 3M took a bold and unconventional approach to promoting its new security film, Scotchshield. The company placed a glass box filled with $3 million in cash at a bus stop in Vancouver, Canada, and issued a simple challenge: break the glass and keep the money. The stunt quickly captured the attention of the city's residents. With … [Read more...] about Unbreakable Glass: The $3M Challenge That No One Could Crack
Money
Monkey Business: Capuchins Learn to Use Money and Gamble in Groundbreaking Study
Monkeys may be more intelligent than we give them credit for. In a groundbreaking study, capuchin monkeys were taught to use money to buy treats, and they quickly learned how to budget and even gamble. The study, conducted by researchers at Yale University, involved teaching a group of capuchin monkeys to exchange silver discs for food. The monkeys quickly learned to use the … [Read more...] about Monkey Business: Capuchins Learn to Use Money and Gamble in Groundbreaking Study
Couple Rescue 500+ Animals After Quitting Jobs And Starting Animal Sanctuary With No Money
Spain's Canary Islands draw visitors all year long with their stunning scenery and lovely attractions. However, there is a region in the Islands that receives little attention. On the islands, abandoned animals are sadly commonplace. A wealthy couple was motivated by this scenario to build an animal refuge on the island of Tenerife. In a post … [Read more...] about Couple Rescue 500+ Animals After Quitting Jobs And Starting Animal Sanctuary With No Money