See Through the Night with Mercedes-Benz Intelligent Light System

This is how Mercedes-Benz advertised to showcase the power of their Intelligent Light System.

Mercedes-Benz in Mexico created two eye-catching print ads to promote their innovative technology that grants drivers a staggering 60% more visibility on the road at night. The clever ads feature silhouettes of a cow and a deer standing in the middle of a dark road. But here’s the twist: the headlights of a Mercedes positioned behind them are so bright, they illuminate the animals’ insides, creating a dramatic “X-ray vision” effect.

The simple yet effective visuals instantly grab attention and communicate the key message – with Mercedes-Benz Intelligent Light System, you see further and clearer, ensuring safer nighttime journeys.

The art direction deserves major credit, and credit goes to BBDO, Mexico City, Mexico for this brilliant campaign.